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Digital Element announced that global content discovery platform, Taboola, has chosen its NetAcuity Pulse technology to help identify users’ IP, worldwide. Leading publishers, marketers, and agencies – including NBC, USA Today, and Fox Sports – utilise Taboola’s predictive technology to increase user engagement, monetise traffic, and distribute content to global audiences. By using Digital Element’s NetAcuity Pulse technology, Taboola will be able to identify each consumer’s location, connection speed, and connection type without the user becoming personally identifiable. WiFi connection type data is particularly valuable when promoting mobile app downloads, as users are more likely to download mobile apps when WiFi is available. Adam Singolda, CEO and Founder of Taboola said, “We’re excited to partner with Digital Element’s NetAcuity, bringing better and more precise ways to recognise users’ IP as we’re constantly looking to improve our mobile services.”
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