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Digital Element announced that Siteimprove has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology to enrich its analytics and audience segmentation capability. Siteimprove offers Software as a Service (SaaS) to help more than 5,000 global customers create a better experience for their website visitors. By incorporating Digital Element’s highly accurate IP geolocation technology into its analytics platform, Siteimprove has dramatically improved its ability to accurately track users’ locations for its clients’ websites, all in a privacy sensitive manner. This enables their clients to make more informed decisions for website optimisation and better segment visitors. The deployment of NetAcuity Edge™ produced some incredible results in a short period of time; for example, the number of unknown visitor locations to its customers’ sites has dramatically reduced from 25% to less than 1%. www.digitalelement.com
