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Robins & Day, the PSA owned dealer group for Peugeot, DS and Citroen, has implemented Maxoptra real-time delivery management and routing software to underpin re-organisation of its UK parts delivery operation. Five central hubs have been launched to improve the supply of private capital dealers with genuine spare parts. The hubs, based in Manchester, Derby, Birmingham, Slough and Bristol, will also act as a one-stop shop for Peugeot, Citroen and DS OEM parts and Independent Aftermarket Parts to retail and trade customers including independent motor traders and bodyshops. Using Maxoptra, integrated with back office systems and Ctrack vehicle tracking, Robins & Day has optimised delivery routes achieving cost savings, improved customer service with automated Proof of Delivery signature capture and modernised its workflows. www.maxoptra.com
