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Maxoptra dynamic scheduling and vehicle routing software has proved ‘business critical’ for raw pet food manufacturer Natures Menu. Sales of natural pet food grew by nearly 30 percent last year and Natures Menu has seen a fourfold increase in the size of its delivery fleet since they introduced Maxoptra software. The company now makes around 150,000 temperature controlled deliveries per annum, and will open a brand new manufacturing plant this year to deal with increasing consumer demand and to deliver new innovation to the market. Each day orders are automatically exported from the company’s Enterprise software into Maxoptra, where intelligent route planning and optimisation features are used to auto-plan around 600 deliveries to retailers and consumers’ home addresses. www.maxoptra.com
