iGeolise prove that minutes mean more than miles in local search


The property industry is the first to quantify the importance of using travel time within location search. Data gathered confirms that time based searches convert three times more customers than miles radius searches due to delivering more relevant property results. The search, powered by iGeoliseâs TravelTime platform, allows consumers to enter their preferred location, commute time, mode of transport and time of travel. The results can be ranked and sorted by minutes rather than miles and displayed in list format or visually on a map. Charlie Davies, co-founder and Technical Director, iGeolise comments âMinutes mean more than miles because everyone uses time when calculating travel. Time makes results more human because errors associated with distance based searching are eliminated. Time knows that âas the crow fliesâ isnât good enough because it doesnât calculate infrastructure networks, congestion or geography. www.igeolise.com