GfK shows importance of boundary data to risk management


An Intelligent Insurer-hosted webinar demonstrated the vital role played by GfK boundary data such as CRESTA zones in successfully managing risk in the insurance and reinsurance industries. A use case by ImageCat shows how GfK boundary data brings greater clarity and precision to exposure data and allows it to be aggregated and shared more effectively. GfK provided administrative, postal and CRESTA boundary data specifically designed for reinsurance applications. The Intelligent Insurer-hosted webinar titled âImproving exposure data quality and usability with GfK boundary dataâ shows how GfK geodata supports risk management activities, such as loss assessment, forecast modeling and premium adjustment. The webinar featured a use case by ImageCat that showed firsthand how this GfK partner and provider of risk and disaster management technologies uses CRESTA zones to extract insights from exposure data in areas prone to natural catastrophes, such as Turkey. www.gfk-geomarketing.com