Free ZIP Code Business Counts Data for Maptitude Mapping Software

Caliper is excited to announce the release of ZIP Code Business Count data for Maptitude users. This new map layer includes the total number of businesses by type (by 6-digit North American Industry Classification System or “NAICS” codes, formerly known as SIC codes). For each business type (e.g., Full-Service Restaurants) you can see the number that fall into each employment size category (e.g., Full-Service Restaurants with 1-4 employees, Full-Service Restaurants with 1000+ employees, etc.). These data are useful for businesses because they allow for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets. Government agencies use the data for administration and planning. The downloaded layer can be added to any Maptitude 2018 map. www.caliper.com