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EARTH-i joined forces with what3words to provide the organisers of the Farnborough International Airshow with an up-to-date map of the entire area, for use during the show. With a simple three-word address of every 3m x 3m square of the airfield and exhibition site, this can then be used to manage logistics, visitor direction and emergency response efforts. This means the Farnborough operations team can react efficiently to situations that arise, knowing exactly where everything and everyone is. So a team member in the field can simply say “I need backup at friday.visit.look” and others can navigate there easily, while the team in HQ can see exactly where this location is, using the image of the site overlaid with what3words. www.earthi.space www.what3words.com
