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In order to get the most out of geotargeted campaigns, marketers need relevant, real-time location-based data to help create a smoother customer journey. With that in mind, Digital Element has introduced GeoMprint, a new reverse geocoding solution targeted at mobile device traffic. Offered as a web service, GeoMprint takes GPS-obtained latitude/longitude coordinates and converts that data into more useful geographic information such as ZIP/postcodes, cities, regions, etc. for businesses. This allows mobile users to automatically receive more localised content, messages, advertising and promotions. Without reverse geocoding the latitude/longitude coordinates are the only pieces of information returned which essentially amount to numbers and decimals. With GeoMprint, those coordinates are automatically converted into more expanded, understandable, and useful geolocation data that can be applied to targeted advertising, content localisation, geographic rights management, fraud prevention, and more. www.digitalelement.com
