Crimtan enhances advertising platform with Digital Element’s NetAcuity Pulse


Digital Element has announced that Crimtan is taking its targeting to a new level by upgrading to NetAcuity Pulse^TM - the industryâs first IP targeting solution to use insights from mobile traffic to increase reach and coverage for mobile and connected traffic. Crimtanâs advertising platform, RAMP360^TM, uses unique data, audience profiling, targeting and optimization to offer digital marketing products and services to advertisers that significantly enhance campaign performance. The company launched its partnership with Digital Element in September 2013, with the adoption of its NetAcuity Edge^TM solution to provide accurate geographic targeting capability for online advertising down to postcode level worldwide. The upgrade to NetAcuity Pulse^TM increases reach, accuracy and targeting ability within postcodes, globally, by harnessing new insights derived from combining WiFi connected mobile traffic and Internet infrastructure analysis. www.digitalelement.com.