TomTom BRIDGE Predictions 2017

1. Transport

“In 2017 the transport sector will shift dramatically towards connected mobility. There will be greater emphasis on connecting drivers with real-time information to help them make better decisions about the types of roads they should be driving on.

“Technology will play a huge part in the process. We are hearing that more infrastructure is required to tackle two of the most serious issues on our roads today: congestion and the number of accidents that occur. This is not the answer. Instead, we need to embrace a data-driven approach that enables drivers to re-route to more suitable roads based on vehicle size, weight and cargo. This will not only reduce each vehicle’s impact on the environment, but improve driver journeys, lead to a better overall customer experience and, crucially, contribute significantly to safety.

“We saw the convergence of smart devices and real-time information take shape in 2016. Some companies, such as OEMS, telematic providers and logistics experts are also introducing behavioural and coaching tools for their drivers. The goal is to advise drivers about driving style so that they avoid incidents and improve traffic conditions. We expect many more to follow suit next year.”

2. Logistics & Delivery

“As the surge in online shopping and demand for home delivery continues in 2017, logistics firms will seek to simplify driver aids in order to help deliverers be safer and more efficient. Driver aids are crucial, but anything that creates complicated instructions, or requires multiple device risks causing distraction from the road. Firms are starting to take heed of this – IVECO, for instance, implemented simple ‘green zones’ which show drivers they are adhering to safe driving practices, giving instant feedback that doesn’t distract them from the road.

“Technology to prevent distractions in the cab will also become more prevalent. Distractions can come from devices intended to help drivers but, more often than not, it is their personal technology that causes the real issue. Therefore, systems that put restrictions on a phone’s access to apps while the vehicle is moving wll become increasingly popular. Drivers can still fully use their phone when they’re stopped, and they shouldn’t need it when it is moving, so it is largely non-invasive.”