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Togg partners with HERE to deliver AI-powered, personalized driving with intelligent navigation and safety features

By Eric Van Rees - 9th January 2025 - 15:43

HERE Technologies, the location data and technology company, announced a collaboration with Togg, the electric and smart vehicle pioneer from Türkiye, to deliver an enhanced digital user experience across Togg’s vehicle lineup.

Togg is transforming the digital cockpit experience with its navigation system GO. Based on HERE Navigation, a cloud-based and intelligent EV solution that adapts to drivers' behavior and preferences, this fully upgradable solution integrates advanced safety features and provides seamless connectivity between in-car and mobile interfaces.

Continuously evolving digital cockpit experience with over-the-air updates and third-party services
Togg’s GO offers drivers a dynamic and ever-evolving digital in-car experience. With its ability to seamlessly integrate new features through over-the-air (OTA) updates, it allows drivers to realize the benefits of software-defined vehicles.

Togg delivers a more personalized driving experience enabled by HERE Navigation. While being a mainline application, HERE Navigation supports additional services and enhancements from third party providers. This enables Togg to deliver a curated experience. For Togg, this includes:

  • Discovery of specific types of restaurants or amenities along a route
  • Hotel reviews from leading hospitality platforms
  • Other POI recommendations that are personalized to the driver

Personalized navigation for electric vehicles
A core feature of GO is its ability to optimize routes by combining drive preferences for charging stations, including those managed by mobility service providers (MSPs), with the vehicle's consumption model. This ensures the most efficient journey based on traffic conditions. Thanks to the advanced AI capabilities of HERE Navigation, GO can also observe and learn from drivers’ routines and routes for more personalized recommendations. This feature can be continuously improved via OTA updates.

Read More: Digital Mapping Transport & Logistics

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