Spectra Precision Announces Name Change and a New Brand Identity

FRANKFURT, Germany, Oct. 16, 2018—Spectra Precision announced today the launch of a new brand identity and name for its survey and GIS suite of solutions. The organization will now be known as Spectra® Geospatial. The brand will include a new logo and website domain name: www.spectrageospatial.com.

The announcement was made at INTERGEO 2018, the world’s largest conference on geodesy, geoinformatics and land management

The new Spectra Geospatial brand builds upon the reputation and equity built under the previous Spectra Precision identity and now reflects the organization’s evolution of providing a broad range of solutions specifically focused on the geospatial industry.

“We’ve built a strong reputation for quality and innovation over the past 25 years,” Olivier Casabianca, general manager of Spectra Geospatial. “We are very proud to bring a new name and brand to the market that accuractly reflects our customer and dedication to the industry.”