sensewhere integrates Micello new Indoor Context API

sensewhere integrates Micello new Indoor Context API with their adwhere service for enabling intelligent delivery of contextually aware advertisements to consumers.

Micello, Inc., the leading global provider of indoor maps and navigation data, today announced that it has expanded its collaboration with sensewhere, the leading provider of indoor positioning solutions. sensewhere has integrated Micello’s newly launched Indoor Context API into its applications including adwhere, a location based advertising solution.

adwhere leverages sensewhere´s crowdsourced approach to indoor positioning that automatically cross references radio frequency (RF) transmitter data from mobile devices and dynamically creates a proprietary global RF location database. The worldwide database is self-generating and self-correcting. "sensewhere´’s positioning technology delivers a wide indoor coverage with a zero-install system to enable location-based services including mobile advertising," said Rob Palfreyman, CEO of sensewhere. "Integration with Micello’s global indoor map coverage and contextual data enables venue owners and marketers to deliver compelling solutions," he added. "Ecosystem partners are important to us and we are excited to have sensewhere integrate our technology," said Ankit Agarwal, CEO of Micello. "Our Indoor Context API enables a broad range of indoor geospatial queries against our global indoor map portfolio. With this partnership and integration, our mutual customers will be able to combine sensewhere indoor positioning and use it alongside our Indoor Context API."

Both Micello and sensewhere offer platforms and APIs to developers and the combined system provides an ideal, low-risk solution for companies looking to add indoor location-based services and intelligence to their mobile solutions.