Requests for geocoding rising after Google changes pricing policy

Capelle aan den IJssel, the Netherlands - 26 January 2017 - Since Google's policy change that has dramatically increased their pricing, AND experiences a rise of requests for geocoding services. Geocoding is the process of transforming a postal address description to a geographic location.

AND CEO Hugo van der Linde: "For years AND has provided premium quality geocoding. Of course, we are happy to see an increased demand for our geocoding services as a response to Google changing their pricing policy for heavy geocoding users and are committed to the highest level of uninterrupted service for our users."

Geocoding by AND is based on the AND proprietary digital maps. The proprietary database of AND has street level data up-to house number levels for Canada, the United States and all Western European countries. The rest of the world is offered on neighborhood or city level. For the United States, AND also offers (reverse) geocoding based on the Zip+4 codes to coordinates.

Geocoding is the process of transforming a postal address description to a location. This is a spatial representation in numerical coordinates. On the other hand, reversed geocoding converts the numerical coordinates to a description of a location, usually the name of a place or a postal address.

Geocoding is used in services like turn-by-turn navigation, routing, local search, GIS analysis, decision making workflow, transaction mash-up, or used into larger business processes. Further, along with the GPS coordinate it provides location data for geotagging media, such as photographs or RSS items.