The modernization of the ION logo was a necessary step forward in the evolution of the Institute. Given the numerous new digital platforms that are now used, ION has adapted its logo in keeping with the growing trend of simpler, less complicated and more visually impactful designs.
As the field of positioning navigation and timing continues to experience such rapid growth and advancement, so must the Institute adapt and grow with it.
The new logo features an eight point compass rose, a historic design element that is emblematic of the Institute of Navigation’s rich and proud history. The compass rose is set against a bright blue background – the Institute’s first introduction of a second logo color. The design element is coupled with the deliberately clean, modern and bold acronym reflective of the organization’s strength and vision for the future.
The Institute conducted an extensive logo review process soliciting input from members, leaders and branding professionals. The ION Council voted on and approved the new ION logo during its January 2017 meeting. The new logo can now be seen on the ION website and in our social media feeds and will soon appear in our printed materials.
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