Skip to main content

GfK's Map of the Month for December

By Eric Van Rees - 4th December 2019 - 06:53

GfK's Map of the Month for December illustrates the 2019 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.

Per capita consumer potential for this product line differs across Germany's online and brick-and-mortar retail channels. While the urban district of Munich takes first place for both channels among the most populous districts (>1 mil. inhabitants), Hanover Region (€48) and the urban district of Cologne (€45) take second and third place in the online channel, while the urban districts of Hamburg (€68) and Berlin (€64) occupy these spots in the brick-and-mortar channel.

Illustration: GfK

Read More: Cloud Computing Geo Analytics Sales & Retail

Subscribe to our newsletter

Stay updated on the latest technology, innovation product arrivals and exciting offers to your inbox.

Newsletter