Geoblink selects HERE to help the retail industry

Amsterdam - Geoblink is drawing on HERE Places Extract, HERE Technologies' global database of places, to better understand consumers' real-world behavior. Armed with location insights, Geoblink translates that data into valuable information for retailers looking to optimize their store portfolio and grow their reach with smart geomarketing.

HERE continuously updates its Places data by drawing on thousands of different sources, including social media partners, and by applying machine learning to identify actual locations and remove irrelevant or duplicated information. Today, HERE Places Extract covers 79 million places, each accurately geocoded to the map.

"Data availability, granularity, and quality remains the number one challenge in leveraging the power of location intelligence. Our partnership with HERE helps us to tackle this challenge," says Miguel García-San Román, Marketing Manager, Geoblink.

"We are delighted to work with one of the most promising companies in the Geospatial business intelligence industry where high-quality location data is paramount," says Eric Fumat, Vice President Sales, HERE Technologies.