Esri India Launches ArcGIS Business Analyst

Some of the target markets for this solution are banking and financial services companies, manufacturing organizations, retail chains, real estate companies, insurance, transportation and logistics, healthcare, hospitality, etc. All such organizations have business data that has a location component attached to it and using ArcGIS Business Analyst they can realize the full value of their data in decisions and gain a competitive advantage.

ArcGIS Business Analyst for India will include a variety of location-based datasets, such as points of interest; road network; accurate boundaries at various levels like village, PIN codes, district, state, etc.; socio-economic and demographic data; and data available from Esri’s Living Atlas. Live road traffic information will also be available. The solution can help in the identification of new markets, new sites for stores or outlets, understanding customers’ preferences better and getting better visibility about competitors.