CATSURVEYS Launches their Purpose Driven Brand

Over 100 of our customers, partners and suppliers gathered with us to celebrate the launch and take a guided tour around our offices.

The CATSURVEYS team regularly works with companies like Morgan Sindall, Balfour Beatty, BT and Heathrow Airport and were delighted with the opportunity to spend the day with dignitaries from Business In The Community and the Chartered Institute of Civil Engineering Surveyors.

CATSURVEYS Purpose Driven Brand
Our Purpose Driven Brand allows us to display our key values of trust and environmental awareness more effectively through the use of the colours green and blue, as these colours have connotations of trust, loyalty, intelligence, environmental responsibility, growth and safety. The combination of these colours layered on top of each other also creates the image of land and air, representing the work we do underground and CATSURVEYS work on the ground and in the air to create land surveys for our customers.

The arrow pointing up and right, shows our direction as we continue onwards and upwards, delivering the best possible service for our clients and positioning ourselves as a market leader within the industry.

What is a Purpose Driven Brand?
In today’s culture, your brand image is the first impression that many potential customers and competitors will have of your business. This means your logo and your brand image needs to portray your core values, the services you offer and a good representation of your culture, all whilst appearing visually appealing and simple enough to remember. This is where a purpose driven brand is important.

A purpose-driven brand serves to represent a set of key values within the context of your business, providing a sense of business ethics and enticing people to learn more. When creating a purpose-driven brand, you should consider a number of factors, including the way you communicate, your industry and the products or services you provide, and the culture in which you are trying to create, both internally and in how you operate with customers.

These factors should play a key role in the design of your image, creating a single defining point of reference that follows your corporate voice while clearly portraying your induvial characteristics and unique selling point, enticing potential customers or businesses to your brand.

The CATSURVEYS team had a fantastic time celebrating this success with our customers, partners and suppliers.