Trafford Centre Introduces Living Map’s dynamic, digital mapping to keep shoppers on the move

At 2.2million square feet, with over 200 shops, restaurants and leisure activities, navigating Manchester’s Trafford Centre can often be a challenge for some visitors - reducing shopping time and potentially leading to increased overwhelm and stress.

To improve the experience for visitors, and deliver a seamless, efficient journey, Trafford Centre has implemented a digital solution from Living Map to improve wayfinding and accessibility, with a live, digital map available on the centre’s website and on screens throughout the mall.

The map will detail each retailer within the centre, car parks, entrances and services such as toilets, guest services and escalators/lifts. It will offer live intelligence on each of these retailers and services, for example, if an escalator is out of service this will be highlighted on the map. Customers can also input where they want to go, such as a particular store, and the map will provide a direct route to that location.

Explore the map for yourself: https://traffordcentre.co.uk/s...

State-of-the-art

“We are delighted to introduce our innovative digital map solution at Trafford Centre, which marks a significant step forward in enhancing the overall visitor experience. This state-of-the-art technology is designed to seamlessly guide shoppers, improve accessibility, and provide real-time information tailored to individual needs,”. said Peter Asman, Chief Revenue Officer at Bristol-based Living Map.

“We believe it will not only elevate convenience and ease of navigation but also bring added value to the mall's retailers by driving foot traffic and optimising customer engagement. We’re confident that this new addition will have a profound positive impact on both visitors and businesses alike," he added.

Significant milestone

Simon Layton, Centre Director at Trafford Centre, commented: "We’re constantly looking for ways to elevate the experience for our visitors and this new partnership with Living Map demonstrates our commitment to innovation.

“The implementation of digital mapping is a significant milestone in our journey to improve navigation throughout the centre, ensuring that shoppers can easily find their way around, locate their favourite stores, and make the most of their time here. We believe this will have a lasting impact on shopper satisfaction and will further enhance the overall appeal of Trafford Centre as a premier retail destination."

This is where Living Map’s digital mapping and wayfinding solution played a pivotal role. Trusted by some of the world’s most complex spaces, including Canary Wharf, King’s Cross, St. Pancras International, and The Met, Living Map’s technology enables retail spaces to provide visitors with a smooth shopping experience, guiding them effortlessly through the space.

Driving retail engagement

The Living Map Platform promotes specific stores or attractions by giving routing suggestions to map users, leading to increased shopper engagement and improved experience. The map provides visitors access to simple mobile and kiosk wayfinding, meaning shoppers can spend more time exploring the facility and less time looking for directions.

According to the Papworth Trust, 20% of disabled individuals face challenges navigating shopping environments. Living Map’s digital mapping addresses this by providing stair-free routes and multilingual options, ensuring that all visitors can navigate the space confidently, regardless of mobility or language preference.

More than digital wayfinding

Living Map’s product suite includes features to improve operations within complex environments, leading to smarter space management. Real-time asset tracking allows operations to track the location of valuable equipment and staff at all times, deploying them to tasks quickly and efficiently. Additionally, Living Map’s analytics dashboard allows operations to understand the most popular paths, which shops are most in demand, and potential bottlenecks, allowing for optimal space usage.

Story Source: Living Map