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SHANE LENNON, SVP STRATEGY AND MARKETING AT GYPSII, DISCUSSES DEVELOPMENTS IN LOCATION-BASED SERVICES AND MOBILE SOCIAL NETWORKING TECHNOLOGIES AND THE EFFECT THESE WILL HAVE ON THE CONSUMER MOBILE PHONE EXPERIENCE IN FOUR YEARS TIME.
The market for location-based services (LBS) has experienced massive growth in the past five years and is rapidly gaining mass-market consumer acceptance. In the last 18 months, the mobile industry and several major technology players have begun integrating LBS services with their technolo- gies, in a race to offer a connected multimedia experience. These services include user generated content (UGC) information, entertainment, social networks and navigation.This year the Beijing Olympics will see the mobile and LBS industries converge on Beijing to deliver a slew of applications and services to consumers to aid their every move, action and desire â attempting to offer users a complete seamless mobile lifestyle experience.You must be subscribed to view this article. To subscribe: www.geoconnexion.com/subscription.php
Author: Shane Lennon
Bio.: SVP Strategy and Marketing at www.gypsii.com
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